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Is LinkedIn Dying?

In the beginning LinkedIn was a wonderful way for professionals to connect with each other, share ideas, collaborate and build this Utopian world known as thought leadership.  It was great!  But as I flip through the many emails that contain the “discussions” that are happening within some of the groups I belong to I’m seeing a disturbing trend.

For every true thought provoking discussion I see, there are easily 10-15 let-me-sell-you-something or make-money-fast “discussions” out there.  Now this is not the case for every group I belong to.  And maybe it’s because I belong to many of the Marketing groups LinkedIn has to offer.  I don’t know, but it’s disturbing.

I long for the days when as a marketing professional I could post a discussion about redefining the concept of the marketing mix and get a good, solid debate about the virtues of broadcast media vs. outdoor, print, online or gorilla marketing.  Instead. there’s a very real chance that I would get essentially spammed with junk that has absolutely nothing to do with the topic.

Let’s be honest, we have no one to blame but ourselves.  We’re all out there trying to keep our current job, find a new job or start our own thing and we see LinkedIn as the wonderful communication tool that it is.  But then in our greed for results we take advantage of the system.  If we aren’t careful LinkedIn will start looking like that well known list website that doesn’t exactly have the Mercedes of reputations for providing valuable information.

That’s how I see it!

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